- Lead the planning and implementation of PR activities related to the brand/ product launch
- Initiate creative idea for brand campaign
- Manage communications spending and working with vendors and agencies to create and/or localize communications and marketing activities
- Manage KOLs/ Influencers to support content for brand
- Schedules and develops brand vdo content and production
- Evaluates success of campaigns when completed
- Collaborate with third party
- Other duties that compan