This is an upper management position reporting directly to VP of Marketing and will have digital campaign manager and several campaign/PR/graphics specialists as subordinates.
Main responsibility is to manage all digital PR and advertising teams to achieve targeted ROI on marketing budget while coinciding with the core brand identity strategy.
- Plan, develop and implement company’s digital media strategies (SEO, SEM, display, video, social, KOL, etc.) to achieve entire media budget’s cost
- Content Creation / Copy Writing / Post Mock up for Social Media of 3 branches
- Market Research / Competitor Research
- Marketing Support as requested