This is an upper management position reporting directly to VP of Marketing and will have digital campaign manager and several campaign/PR/graphics specialists as subordinates.
Main responsibility is to manage all digital PR and advertising teams to achieve targeted ROI on marketing budget while coinciding with the core brand identity strategy.
- Plan, develop and implement company’s digital media strategies (SEO, SEM, display, video, social, KOL, etc.) to achieve entire media budget’s cost
1. Engage in WEB 3.0 related technology and industry research.
2. Engage in marketing, project communication and
online/offline speeches
3. Maintain relationships with important business partners and customers and explore new cooperation opportunities.
4. Regularly report operational status to company leaders and make suggestions for improvements.