Shop Base Management: Oversee the functionality, seller center management and performance of the marketplace, social commerce platform.
Sales and Marketing: Develop and implement online marketing campaigns, and promotional activities to increase shop traffic, conversion rates, and sales. Monitor and analyze campaign performance.
Coordinate with cross-functional teams such as marketing, trading, and supplier partnerships for promotional activities
Collaborate with creative teams to produce v
* Monitor and adjust ad bids, budgets, and placements to ensure optimal return on investment (ROI) and budget utilization.
* Identify areas for improvement and optimization in ad campaigns.
* Optimize own media advertisement on Google, Facebook, and Tiktok.
* Optimize marketplace advertisement including CPAS.
* Optimize ad targeting to reach the most relevant audience.
* Conduct A/B testing and other experiments to test ad variations.
* Utilize data insights to make data-driven decisions t