• Track and analyze consumer sentiments for the company key campaign. Understanding &
interpreting social & product trends from social media tools
• Stay informed about industry trends and innovations to propose forward-thinking strategies
• Report and suggest on product trends for trade plan & promotions
• Provide insights and recommendations to support decision-making and strategic planning of
key campaign and seasonal promotions and related marketing activities to align with
corporate trade plan.
• Utilize customer feedback data to identify areas for improvement and opportunities
• Interpret various sources of data, and making sure all the recommendation from agencies or
from own interpretations are actionable insight
• Work closely with all vendors with the detailed bri