Corporate Branding Management
• Strategic plan and approve all corporate brand express (News, PR, Event).
• Collaborate with in-house graphic team to support and prove all corporate identity (CI).
• Organize member work tasks and continue follow up each of project.
• Create brand narrative and design media story for AWC’s business highlight on TCC Exhibition 2023.
• Prepare Digital Signage Technology research for utilization with AWC property.
• Provide backup as needed for brand communication (Internal & External vendor).
Special Project
• Support market research and implement CEO’s project for ‘New Customer Experience Strategy’ of the
‘Our Art Gallery’ at Asiatigue The Riverfront.
ตุลาคม 2565 ถึง กันยายน 2566
Business Channel Development Manager
Kasikornbank
สำหรับสมาชิกเท่านั้น
Business Channel Development Project
• Design, analyze, and improve business channel both online – offline for SME customer.
• Handle project closely with top management to develop strategic as company business plan.
• Collaborate with cross functional team to follow up project progressive.
• Update and arrange report number of customer account penetration rate. (traditional way to digital)
Additional
• Perform research and gather customer insight to enhance service experience.
• Conduct Liveness Tech. (SDK ver.) trial with branch staff and track process-result performance.
• Facilitate vendors review meeting. Also, create KPI metric for prove of concept evaluation.
ตุลาคม 2562 ถึง ตุลาคม 2565
Marketing Executive (Supervisor)
Toyota Motor Thailand
สำหรับสมาชิกเท่านั้น
CRM Project Management
• Initiate and manage new customer experience management strategy to fulfill Toyota customer
lifetime experience by focusing on customer centric design and customer journey through buying,
service, and usage lifestyle experiences.
• Utilize existing customer database and design new data collection method to redesign customer
touchpoint engagement.
• Conduct market trends observation and competitor research to enhance approach strategies.
• Synchronize new touchpoint and monitor the progressive and effectiveness of dealer operation to
ensure process and result.
• Plan and develop service operation training. also, create media instruction and run online coaching for
nationwide dealers.
Content & Campaign Management
• Create narrative contents of Toyota Alive-X (service campaign) via T-Connect platform.
• Develop campaign management, budget, prove CI, and media output from advertising agencies.