Technical Part
- Create, update, and present marketing collateral that includes technical presentations, datasheets, case studies, etc.
- Support Sales and Marketing Efforts
- Work closely with sales team and engineer team regarding marketing plan.
- Support the customers for technical supporting and problem-solving.
- Do market research and product development.
Marketing Part
- Handle social media, public relations efforts, and content marketing.
- Devise a marketing campaign.
- Represent the company at events.
- Write, edit, and proofread marketing material for use on different channels.
- Coordinate with outside agencies.
- Analyze the impact of marketing campaigns and prepare measurement reports
- Write press releases and communicate with the media