- Manage digital marketing tools including Google ads, Facebook ads, Display ads, Taboola, A/B testing and Text ads., to drive a performance of marketing campaigns.
- Prepare reporting, e.g. performance tracking, spending, campaigns measurement, and analyze for further optimization.
- Monitor trends and identify actionable insights, as well as opportunity for optimization of both performance and spending.
- Coordinate with relevant departments and business partners to ensure an effectiveness of marketing campaigns.
- Give recommendations for continuous improvement of performance and budget optimization.
- Explore and implement new online channel acquisition initiatives to support business growth.
- Provide support on data relating to digital marketing to relevant departments.