Manage product portfolio including toothpaste, toothbrush, mouthwash, dental floss and professional
whitening system. Review assortment and tracking performance of each SKU in each channel.
Work in collaboration with Operations, Sales, Research & Development departments.
Responsible for Above the line and Below the line marketing , Generate marketing communication plan and liaise with media agency to gain brand exposure, increase brand awareness and brand equity in condition of cost control within budget and measurable result (eg. Advertising, PR, Workshop, and Training).
Promotion: plan promotion and execution on promotional materials including sales presenter,
POS, GWPs
Implement new product launch and strive to maintain growth.
Manage budget for product sample(s) and ensure that samples could be used efficiently.
Interact efficiently with other department to support marketing objective.
Monitoring on stock management to prevent out of stock situation and mange stock effectively.
Develop and execute advice strategy and digital strategy to suit business plan.
Work closely with principal to develop annual business and channel promotion plans according to the business target - responsible for brand annual P&L and sales targets
Implements and oversees all marketing initiatives within assigned product category including
launching of new products
Managing co-promotion with other brand with same positioning to gain more brand awareness
& Increase overall sales
Implement via allocate budget in overall to meet business objective
Monitor competitors actions, analyze and develop confrontation strategies
Monitor and track on the performance of all digital marketing campaign
Create program for CRM activities to increase brand loyalty & frequency of repurchase
Manage event through planning and develop execution with relevant parties such as PR,
Supplier, Media Agency
Develop marketing strategies, marketing plan, products potential, sales promotion, or event
activities to generate sales and income
Control P&L to ensure that net sales, margin and sales promotion support are align with company
goal and control A&P budge within given amount
Analyze sales, market, consumer research and brand analysis
Analyze and manage data on sales / marketing expenses and P/L
Initiate new ideas and work for new / improved / promotion products
Plan, execute and analyze marketing activities
Develop marketing strategies for assigned brand in charge, in line with category business plan.
Monitor competitors actions, analyze and develop confrontation strategies
Manage event through planning and develop execution with relevant parties such as PR,
Supplier, Media Agency
Work with R&D team & domestic marketing team in terms of develop potential concept that
could gain newness and high purchase intention. Consult about NPD spec in order to analyze STPC
Client Relation Marketing Officer / 2012 2015
Central Pattana Public Company Limited / Retail Industry
Responsible for creating, developing and implementing seasonal theme or campaign marketing
for all branch of Central
Checking & reporting on the campaign's progress.
Control the marketing theme according to plan, budget and corporate image.
Ability to understand & analyze consumers insights, market trends, & all relevant market intelligence.
Assist in managing brand image and brand awareness of Tenants which is
-Home spa skincare brand, such as, HARNN, THANN, Panpuri etc
-Brand Apparel, such as, H&M, Uniqlo, Zara, Topshop Topman etc.
Maintain relationship with tenants
Initiate and execute for marketing activities and cooperate with marketing communication team for key message, artwork, and media plan.
The 1 card privileged, responsible for offering special benefit
Support in boosting up the sales volume of tenants by implementing marketing activity, such as, nationwide campaign, event, PR, TVCTV
ประวัติการฝึกอบรม
กันยายน 2561 ถึง กันยายน 2561
digital tips academy
facebook marketing 101
ความสามารถ
ความสามารถทางภาษา
พูด (ดีมาก) อ่าน (ดีมาก) เขียน (ดี)
พูด (ดี) อ่าน (ดี) เขียน (ดี)
ไทย คำ/นาที อังกฤษ คำ/นาที
รถยนต์ ,
รถยนต์ ,
โครงการ / ผลงาน / เกียรติประวัติ / บุคคลอ้างอิง
- launch New SKU
-Gain new customer
-Collab with other partner
-Initiate new idea
-Develop new workshop
-CRM programm