เพศ (สถานะภาพ)
ชาย (โสด)

สัญชาติ
ไทย

ศาสนา
พุธ

วันเกิด (อายุ)
26-กันยายน-2531    อายุ 34ปี

ส่วนสูง/น้ำหนัก
Cm    หนัก Kg

สถานะภาพทางทหาร
ยังไม่เกณฑ์

จังหวัด (เขต)
ปทุมธานี (ไม่ระบุ)

การติดต่อที่สะดวก
, Email

สาขาวิชาชีพ
การบริหาร/การจัดการ/บุคคล

ลักษณะงานที่ต้องการ
งานประจำ (Full Time)

ระดับเงินเดือนที่ต้องการ
25,000บาท ขึ้นไป

แก้ไขข้อมูลล่าสุด
16 ม.ค. 2562

เข้าระบบครั้งสุดท้าย
16 ม.ค. 2562

การศึกษา จบการศึกษาแล้ว ในปี พศ. 2561

ประสบการณ์ทำงานทั้งหมด 5 ปี

พิมพ์ดีด
ไทย คำ/นาที    อังกฤษ คำ/นาที

ความสามารถการขับขี่
รถยนต์ ,

ยานพาหนะส่วนตัว
รถยนต์ ,

โครงการ/ผลงาน
Attitude, Expectation and Perception towards Japanese Food (Sushi and Sashimi) Consumption Behavior at Siam Paragon Department Store in Bangkok

Abstract The research on “Attitude Expectation and Perception effective toward Japanese food (Sushi and Sashimi) Consumption Behavior in Paragon Department Store, Bangkok” aimed to study (1) personal characteristic effected to Japanese food (Sushi and Sashimi) consumption behavior of Thai tourists in Paragon Department Store (2) compared between expectation and perception toward Japanese food (Sushi and Sashimi) (3) study perception toward each Japanese food (Sushi and Sashimi), personal characteristic , marketing communication effecting to the consumption behavior and (4) study the relationship between loyalty and consumption behavior. This research project was quantitative research whit the samples of 400 Thai consumer. The sampling method included quota sampling and purposive sampling with reliability point of .951. The instruments in the study were questionnaires with percentage (%), means (X), standard deviations (S.D.), t-test F-test, Paired t-test ,Least significant Difference (LSD) and Pearson Correlations statistics analysis method. Multiple Regression Analysis The research result founded that (1) most of the consumers were single female age between 21-25 years old, student status with bachelor degree and salary 15,001 – 25,000 baht per month (2) their overall expectation to Japanese food (Sushi and Sashimi), overall Perception toward or each part was food quality and service in high level (3) the satisfaction of different comparison between overall and each part of expectation and perception to Japanese food was in very satisfied level for service quality and less satisfied level for food quality (4) the overall attitude to Japanese food; Sushi, Sashimi, Nigiri, Chirashi and Maki Sashimi was in good level (5) opinion to restaurant physiological was in good level (6) opinion to restaurant marketing communication was in medium level and (7) the loyalty to Japanese (Sushi and Sashimi) was in good level. (8)The consumer behaviors were spent in average 3 times per 3 months, 1,096 baht per time within 2 hours per time, most of them had own favorite restaurant with Sashimi dish by reason of delicious taste and visited by their own vehicle.
The hypothesis examination result founded that (1) the different personal characteristic ; gender, education and income per month effective to the different Japanese food loyalty in significance statistic level of .01 and .05 but the age, occupation and status were non-effective to Japanese food (Sushi and Sashimi) loyalty (2) the overall and each part of expectation and Perception toward of Japanese food in food quality and service quality were non different (3) the Japanese food Perception toward in service quality, physiological, attitude towards Japanese food in Sashimi and Maki, Japanese food Perception toward in food quality were effective to Japanese food consumption behavior in frequency (time per 3 months) by significance statistic level of .01 and .05 but the Japanese food (Nigiri) attitude, restaurant physiological, Japanese food Perception toward in food quality were effective to consumption behavior in expenses (Baht per time) by significance statistic level of .01 (4) the Japanese food loyalty had relationship with consumption behavior in frequency (time per 3 months) by significance statistic level of .05 but not with consumption behavior in expenses (Baht per time).