Create and deliver digital strategies and plan to grow our brand presence and dominance in the market.
The role requires developing and leading digital marketing strategy/plan
Key contact point between brand managers, digital agency and media agency.
- Help Brand marketers to write Digital Brief to Media & Digital Agencies
- Keep track of spend (GMMS) and have periodic WIP with Media & Digital agencies
- Lead in any digital pitches where needed.
Devising strategies to drive online traffic to the company website.
Tracking conversion rates and making improvements to the website.
Developing and managing digital marketing campaigns
Utilising a range of techniques including paid search, SEO and PPC.
Overseeing the social media strategy for the company.
Managing online brand and product campaigns to raise brand awareness.
Improving the usability, content and conversion of the company website.
Responsibility for planning and budgetary control of all digital marketing
Review new technologies and keep the company at the forefront of developments in digital marketing.
Building capability within the organization
Promote cross sharing of best practice across the markets
Establish standards of measurement across markets Analytic, Social Listening
Have regular meetings with publishers (Google / Facebook / etc ) in the Digital space to uncover opportunities
Take part in monthly calls to cascade new work in market, agency concerns , education needs etc
Editor of The Edge magazine
Team of work, Thailand Mobile Expo Mobile Event
Webmaster of LGmobilelover.com
- Create Activity, Training for member
- Support and create content about LG product for member
- Support campaign activity